Right to Know: the international case of Italy (5)

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06/23/2014
Marco Beltrandi

Right to Know: the international case of Italy (5)


The correlation between media exposure (number of audience acconsented to the various political presences in news broadcasts) and electoral results is open to interpretation and may have various explanations in scientific terms. The possible cause-effect relationship between these two social phenomena can be scientifically ascertained only to a certain extent, also because in case of equal mediatic exposure during the electoral campaign, the difference in results may be explained by the messages with a different power of conviction on a growingly mobile electorate, by historical, environmental and contingent factors, all of them rather complex. However, it seems significant that not even those scientists studying electoral flows have ever seriously attempted to explain, or at least to formulate a hypothesis, this correlation. 

If we extend our gaze to the so-called informational broadcasts, the anomalies become even more pronounced, in the sense that the discriminations in presence and audience for the various political actors become more significant, with a certain constancy in the time of acconsented audience for the various political forces. But the most significant elements of these broadcasts are: 1) the non-random uncertainty and ambiguity of the laws applying to these broadcasts; 2) the pretext of absolute freedom without any rules, invoked by the show's hosts and managers, in extending invites to the various political actors. In fact, the legislation establishes a bipartite division in informational broadcasting, even during the electoral campaign. 

 

Translation: Laura Harth

 

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